Lien Chen

Bilingual and bicultural, Lien Chen grew up between Upstate NY and Taipei, and specializes in introducing niche brands with a social impact punch into the mainstream.

After working as a Mandarin news broadcast journalist in Taipei, she turned her attention to LA and found fun and purpose in achieving audience fluency & influency for crossover brands (like herself!): as Marketing Director at a Series A tech startup branding and launching Grammy-nominated Trey Songz' fan app, as Co-Founder of the Taiwanese American Film Festival, and most recently, building brand and community for HBO Visionaries, a short film competition launching AAPI filmmakers into mainstream Hollywood at The Great Company.

“My alter ego is Marceline The Vampire Queen because she is 1,000 years old like my soul and voiced by the "All I Want for Christmas is You" actress Olivia Olson in the immortal holiday film, Love Actually.” — Lien