The Solution

It had to be centered on their theme of Apocalypse, without being overt. In recognizing Foot Locker’s strength in catering to a variety of tastes, Greatco developed the experience “No Matter What,” that takes a group of friends through a series of challenges that test their teamwork, their wits, and their willingness to overcome obstacles in order to be prepared no matter what. Through these challenges, guests learn how to collaborate to succeed, while being surrounded by all the styles Foot Locker has to offer. Those who won their way through the experience walked away with a pair of sneakers, but everyone left with a sense that who we need to get through the “tough stuff,” may not be wearing the same shoes as we do.