Carl Choi

Carl Choi is a producer and serial entrepreneur in the entertainment industry, with a track record of championing talent and developing communities on the fringes of culture.

In 2011, he founded The Great Company (GreatCo), a Los Angeles-based experiential studio that collaborates with IP holders, global brands, and cultural institutions to produce interactive installations and immersive experiences that connect audiences in meaningful ways and transform the perception of time and reality. His leadership at GreatCo has not only connected corporate brands with franchise-driven immersive opportunities but also built a bridge between digital marketing and themed entertainment. 

“My wife's favorite crush is the man who plays Captain America. So in the spirit of great company, instead of fighting him, I decided to become one with him.  Thus fulfilling the ancient wisdom and prophecy; Happy Wife, Happy Life.” — Carl