Engagement with Intent
Nurturing an amazing group of creatives, actively providing opportunities and access to the mainstream industry, and working with HBO to ensure that this program continues to be impactful.
Experience: Year Round Film Festival Driven by Diversity and Inclusion Initiative.
Pillars: Consulting Partnerships, Production Services, Cultural Stewardship
The Challenge
It was crucial to us that our work with APAV is more than just a project; it’s proven to be and continues as an ongoing relationship in uplifting a community of AAPI filmmakers.
The Solution
In a yearlong campaign, adapting in the midst of a global pandemic, we activated everything from grassroots efforts with colleges nationwide, developed partnerships with leading AAPI networks & key industry access, and produced both a Virtual Showcase and an APAV Virtual Premiere that celebrated another amazing class of filmmakers. We also curated a gifting kit that highlighted products from AAPI small businesses to enhance the at-home premiere experience. Quick pivots allowed us to maintain the core mission of celebrating and uplifting AAPI creators while remotely producing the content segments for everyone’s safety.
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