Celebrating a Legacy
We know that culture is living, changing, and expanding by the moment, which is why our Modular Studio approach allowed us to meet HBO’s unique cultural needs with Season 2 of a cult favorite.
Experience: Digital Activation & Gifting Experience
Pillars: Consulting Partnerships, Production Services, Cultural Stewardship
The Challenge
By knowing the value of cultural legacy, we went beyond dynamic workshops and assessment to help HBO develop an engagement that increases overall growth. Through the art of gaming, we met the challenge of thanking the show’s loyal fans, honoring the cast, and introducing the show to a diverse and new audience.
The Solution
In tune with the lush action and drama that makes HBO’s Warrior, we translated the Warrior show experience into 2 activation beats to capture a pandemic crowd eager for something new. “Game Night” brought the Warrior spirit of competition to Twitch for cast mates, allowing them to battle through a series of games with unique fan engagement. We then curated a gifting experience for key tastemakers that was designed specifically to bring out the inner warriors in all of them. The power of story, of legacy, and of community was captured throughout this campaign.
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