Comic X Metaverse NFT Drop

Cryptovoxel 1st Original Comic Art NFT Drop

Experience: Comic Book Launch in the Metaverse

Pillars: Consulting Partnerships, Production Services

 

The Challenge

Sean Chen’s new book published through NextChapter was scheduled to launch in the midst of the 2020 pandemic. With physical comic shops and galleries shut down during the quarantine period, there were limited options as to how to expose this title to a wider audience.

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The Solution

Since storytelling was a key component of the product, it was not a fit for the typical and very popular Zoom driven virtual events during the pandemic. We collaborated to build a virtual production taking place in the world of Cryptovoxel where NextChapter and Machi X launched legendary Marvel (Iron Man) and DC (Batman) comic book artist Sean Chen’s new creator owned book Wingman by creating a Metaverse gallery and producing a launch party to gather art lovers across the globe during the 2020 pandemic.

In the interest of creating a lasting impact, graphics prints of the artwork were auctioned on NFL Auction for 3 weeks after the installation, with all auction proceeds going toward the following non-profit organizations serving LA’s Asian & Pacific Islander (API) communities: Super Bowl LVI Legacy Program Asian Americans Advancing Justice – Los Angeles, The Asian American Foundation (TAAF) and the Stand With Asians Community Fund.

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